There are a few things you can do to find a reputable SEO specialist near you in NYC:

Ask for recommendations from other business owners: Your network is a great place to start your search. Ask your colleagues, friends, and family for recommendations for SEO specialists. Read online reviews: There are many websites where you can read reviews of SEO specialists. Check out sites like Google Business Profile, Clutch, and Upwork. Attend industry events: There are many events and conferences in NYC where you can meet SEO specialists and learn more about their services. Work with a search engine marketing (SEM) agency: SEM agencies often have SEO specialists on staff. They can help you develop a comprehensive marketing strategy that includes SEO, PPC, and social media.