Google Ads CPA, or cost per acquisition, is the amount of money you pay to Google Ads for each conversion. A conversion is a desired action that a user takes on your website, such as signing up for a newsletter, making a purchase, or filling out a contact form.

To calculate your CPA, Google Ads divides the total cost of your conversions by the number of conversions. For example, if you spend $100 on Google Ads and you get 10 conversions, your CPA is $10.

You can view your CPA in the Google Ads reporting interface. To do this, go to the Campaigns tab and click on the Conversions tab. Your CPA will be displayed in the Cost per acquisition column.

You can use your CPA to optimize your Google Ads campaigns. For example, if your CPA is too high, you can try lowering your bids or targeting a different audience. You can also try improving your landing pages or adding more conversion opportunities to your website.

Here are some tips for lowering your Google Ads CPA:

Set realistic CPA targets. Your CPA targets should be based on your business goals and your industry benchmarks. Target the right audience. Make sure you are targeting people who are likely to be interested in your products or services. Use relevant keywords. Use keywords that are relevant to your products or services and that people are likely to search for when they are looking for what you have to offer. Write effective ad copy. Your ad copy should be clear, concise, and persuasive. It should also be relevant to the keywords you are targeting. Create high-quality landing pages. Your landing pages should be well-designed and easy to navigate. They should also be relevant to the ad copy that people click on to get to your pages. Test and optimize your campaigns. Regularly test different aspects of your campaigns, such as your bids, your keywords, and your ad copy. This will help you to identify what is working and what is not, and to make changes to improve your results.

By following these tips, you can lower your Google Ads CPA and improve the performance of your campaigns.