What Is an SEO Specialist?

A Search Engine Optimization or SEO Specialist tests, analyzes, and changes a website so it is optimized for search engines, and the website subsequently ranks higher in the search results on major search engines such as Google and Bing.

An SEO expert performs page optimization across a website to ensure search results are relevant

and to create a positive user experience, growing website traffic, lead volume and brand awareness. In other words, an SEO Specialist is no different from any other digital marketing or traditional marketing professional: they’re ultimately trying to create more sales for the company they’re working for.

By conducting keyword research and leveraging SEO tools, such as Google Analytics, an SEO Specialist can increase the visibility of a website on Google, which in turn has major benefits for any company. Some might also work closely with other members of a marketing team to develop new initiatives or better manage social media accounts to boost user engagement and traffic.

Squarespace is looking for an SEO Strategist to join our team. ]

We are looking for a candidate who is comfortable working with search data and trends, as well as communicating and executing next steps from them.

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This role will be cross-functional, helping to build and execute strategies to improve Squarespace’s organic visibility while also consulting on future product releases that will impact SEO for Squarespace customer websites.

Hire Top SEO Marketers – Hourly, Part-Time or Full-Time

The SEO Strategist will sit on the marketing team but collaborate with multiple departments, including content, product, engineering, and data science teams. This role is a great opportunity to creatively reach a massive audience while simultaneously building a technical foundation for our digital properties.

This role is based in our New York headquarters and reports to the SEO Team Lead.

You’ll Get To…• Collaborate with content, customer operations, and product teams to produce SEO-enriched content across Squarespace digital properties• Manage and report on our keyword growth strategy across numerous TLDs and subdomains• Optimize backlink profiles of Squarespace properties and build hierarchical relationships between our owned content• Identify technical SEO opportunities and communicating these recommendations to the responsible internal teams• Coordinate SEO projects and keep stakeholders informed about progress and status• Manage relationships with internal stakeholders to execute on SEO strategy• Monitor the latest developments and updates in the SEO industry to help inform Squarespace product updates

Who We’re Looking For• 2+ years of experience in search engine optimization or related growth marketing, either at an agency or in-house• Experience with managing and tracking a keyword strategy while integrating data into a content marketing plan• Understanding of web standards such as HTML, CSS, Javascript, JSON-LD and their relative effects on SEO• Comfortable publicly sharing SEO insights and performance throughout a large organization as a representative of the channel• Strong quantitative skills and experience analyzing large sets of data (Google Sheets proficiency is a plus)• Past experience with and knowledge of SEO platforms, tools, and services• Familiarity with web analytics platforms (ex: Google Analytics, Amplitude, etc)

Hire an SEO Expert

Benefits & Perks• Health insurance with 100% premium covered for you and your dependent children• Fertility and adoption benefits• Retirement benefits with employer match• Flexible vacation & paid time off• Up to 20 weeks of paid family leave• Equity plan for all employees• Pretax commuter benefits• Education reimbursement• Employee donation match to community organizations• 7 Employee Resource Groups across locations• Dog-friendly workplace• Free lunch and snacks• Private rooftop

About Squarespace

Squarespace is a leading all-in-one website building and ecommerce platform that enables millions to build a brand and transact with their customers in an impactful and beautiful online presence. Our suite of products enables anyone at any stage of their journey to manage their projects and businesses through websites, domains, ecommerce, marketing tools, and scheduling, along with tools for managing a social media presence with Unfold and hospitality business management via Tock. Squarespace democratizes access to best-in-class design, helping our customers in approximately 200 countries and territories maintain consistent branding across all digital touchpoints to stand out online. Our team of more than 1,400 is headquartered in downtown New York City, with offices in Dublin, Ireland, Portland, Oregon, Los Angeles, California and Chicago, Illinois. For more information, visit www.squarespace.com.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world.

Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees.

At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.

We are proud to be an equal opportunity workplace

Qualifications 2+ years of experience in search engine optimization or related growth marketing, either at an agency or in-house Experience with managing and tracking a keyword strategy while integrating data into a content marketing plan Understanding of web standards such as HTML, CSS, Javascript, JSON-LD and their relative effects on SEO Comfortable publicly sharing SEO insights and performance throughout a large organization as a representative of the channel Past experience with and knowledge of SEO platforms, tools, and services Familiarity with web analytics platforms (ex: Google Analytics, Amplitude, etc) Responsibilities This role will be cross-functional, helping to build and execute strategies to improve Squarespace’s organic visibility while also consulting on future product releases that will impact SEO for Squarespace customer websites The SEO Strategist will sit on the marketing team but collaborate with multiple departments, including content, product, engineering, and data science teams Collaborate with content, customer operations, and product teams to produce SEO-enriched content across Squarespace digital properties Manage and report on our keyword growth strategy across numerous TLDs and subdomains Optimize backlink profiles of Squarespace properties and build hierarchical relationships between our owned content Identify technical SEO opportunities and communicating these recommendations to the responsible internal teams Coordinate SEO projects and keep stakeholders informed about progress and status Manage relationships with internal stakeholders to execute on SEO strategy Monitor the latest developments and updates in the SEO industry to help inform Squarespace product updatesBenefits Health insurance with 100% premium covered for you and your dependent children Fertility and adoption benefits Retirement benefits with employer match Flexible vacation & paid time off Up to 20 weeks of paid family leave Equity plan for all employees Pretax commuter benefits Education reimbursement Employee donation match to community organizations 7 Employee Resource Groups across locations Dog-friendly workplace Free lunch and snacks Private rooftop What Are SEO Specialist Job Responsibilities? ]

SEO Specialist job responsibilities vary based on whether someone is working for a digital marketing agency, in the digital marketing department of a company, or freelance for a client, but the job description for the vast majority of SEO Specialist postings will include all or most of the following:

] Develop optimization strategies that increase the company’s website search engine results rankings

When conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI

Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences

Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content

Work with editorial and marketing teams to drive SEO in content creation and content marketing

Take responsibility for page optimization for search engine marketing

Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials

Research and implement search engine optimization recommendations

Create and execute link building strategy

Change website architecture, content, linking and other factors to improve SEO positions for target keywords

Determine measurable goals that demonstrate improvement in marketing efforts

Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance

Collaborate with others within the marketing department to manage SEO strategy

Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results

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