There are a number of common SEO mistakes that businesses make. Some of the most common include:

Ignoring keyword research: Keyword research is the foundation of any SEO strategy. It involves identifying the keywords that your target audience is searching for. If you don’t do keyword research, you won’t be able to target the right keywords, which can hurt your SEO results. Not optimizing their website for mobile: In 2023, over half of all web traffic came from mobile devices. If your website is not optimized for mobile, you will be missing out on a significant amount of potential traffic. Not having a backlink strategy: Backlinks are links from other websites to your website. They are a signal to search engines that your website is authoritative and relevant. If you don’t have a backlink strategy, you will be missing out on a valuable SEO opportunity. Not monitoring and measuring their SEO performance: SEO is an ongoing process, and it’s important to track your results and make adjustments as needed. If you don’t monitor your SEO performance, you won’t be able to see how your SEO efforts are paying off.