There are several key components of a local SEO strategy, including:

Optimizing your website for local keywords: Include relevant local keywords in your website’s content, title tags, and meta descriptions. Claiming and optimizing your Google My Business listing: Make sure your Google My Business listing is complete and accurate, and regularly add new photos and reviews. Building backlinks from local directories and websites: Backlinks from reputable local websites can help increase your local search rankings. Engaging with your local community: Participate in local events, sponsor local charities, and comment on local online forums. Building a strong online reputation: Respond promptly to customer reviews and inquiries, and resolve any negative feedback.